A French vision
“Beauty is but the promise of happiness.”
A House devoted to elegance. Rooted in tradition, touched by invention.
Each product embodies the splendour of Versailles, the grace and art of the Louvre, and the magical essence of Paris.
Founding principle
“Noblesse oblige.”
Neoclassicism, with its devotion to reason and beauty, defines the spirit of the House, where refinement becomes a sacred gesture towards excellence.
The House follows the renowned principle of “Noblesse oblige”. It embodies responsibility, care and integrity where heritage meets modern ecological values.
This philosophy guides every creation: honouring craftsmanship, respecting the origin of every element and offering more than a product—an invitation to experience history through each piece and transform it into lasting impressions.
“It is time for magic.”
The Magician archetype
Create, transform, inspire wonder
From this heritage rises the House motto: “It is time for magic.”
The House archetype is the Magician: a creator, a transformer and a guardian of wonder.
This archetype has the power to elevate the ordinary and transform the present into an experience imbued with timeless elegance and the craftsmanship of a bygone era. It invites us to savour the perfect harmony of past and present.
A brand guided by the Magician archetype is an alchemist of time and experience. It delicately weaves the refined grace of the Belle Époque, the richness of Baroque and Rococo, and the majesty of the Empire with the demands of the contemporary world.
ÔLAB GROUP — Exquisite Brands elevates its creations into experiences steeped in history, where the modern product enters into dialogue with the rich visual and sensory traditions of French heritage.
Culture & transmission
“Culture is the heritage of the world’s nobility.”
Neoclassicism is both an artistic movement and a stylistic period that emerged around 1750 in Enlightenment Europe, alongside the fashion for the Grand Tour.
The term “neoclassical” refers to the assimilation of classical standards and cultural forms into the modern world.
ÔLAB GROUP contributes to this transmission through tradition, aesthetics, culture and art.
The House creates products with evocative visual effects, inspiring a sense of elegance and romance and the impression of being able to touch the history and beauty of France.
It thereby conveys the charm of France and its singular style, which leaves no one indifferent.
Memory & the future
“Heritage is the memory of the future.”
Etymology of “classicism”
The French word classicisme is derived from classique, with the addition of the suffix -isme.
It appeared in 1817 to mean “the character of literary works referring to ancient art”, and in 1875 to mean “the quality of that which is harmonious and balanced”.
Etymology of “neoclassicism”
The word néoclassicisme is derived from classicisme, with the addition of the prefix néo-.
The term classique comes from the Latin classicus, meaning “first class”. In French, this origin has retained the idea of quality and excellence.
Mission & Vision
Create in France. Pass it on with integrity.
To create refined, responsible products made entirely in France, combining traditional craftsmanship, neoclassical aesthetics and contemporary innovation.
We favour environmentally responsible materials and reduce plastic use through biodegradable, recyclable, reusable and upcyclable packaging.
What we do
“Excellence is born when every detail carries intention.”
We represent
Renowned French craftsmanship.
We embody
The refinement and distinctive identity of France, enriched by its artistic and cultural heritage.
We develop
Refined and exquisite food and non-food products based on neoclassical and innovative concepts.
We design
Distinctive packaging that is recyclable, biodegradable, reusable and upcyclable.
We create
Products for museums, heritage estates, cultural institutions, tourism offices, duty-free boutiques and onboard and inflight retail.
“Simplicity is the ultimate sophistication.”
We collaborate to create limited-edition collections for Christmas, Easter, special celebrations and exclusive corporate projects.
Write the next chapter together ↗